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Good Smile Company

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Good Smile Company

Good Smile Company (グッドスマイルカンパニー) (also known as GSC or Good Smile) is a Japanese manufacturer of hobby products such as the Nendoroid and figma product lines, as well as scale figures. In addition to production and manufacturing, its business includes design, marketing and distribution. Its products are usually based on anime, manga or games that are currently popular in Japan, although the company has also produced products based on other media properties such as the voice synthesizer software Vocaloid and the Touhou Project game series.

Good Smile Company was established by Aki Takanori in 2001 as an event management and talent company. Thereafter it began working with Max Factory on hobby related products which soon become the main focus of the company. Good Smile Company is now primarily involved in the planning, production, manufacturing and sales of figures and toys, but also markets accessories and other goods.

Good Smile Company also acts as a distributor and for a number of other hobby related companies including Max Factory, FREEing and Phat! Company. The company has a particularly long relationship with Max Factory, and often shares booths and display space with them at events such as Wonder Festival. As of June 2012, Good Smile Company moved from Matsudo, Chiba to the Tokyo Skytree‘s East Tower, which has become the joint headquarters for them and Max Factory.

‘Kahotan’s Blog’ is a popular blog which introduces both Good Smile Company and related products to the public through the eyes of one of the female staff members. The blog is available in both English and Japanese.

Read more here and check their website here.

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Free Shipping to the UK & No Customs Fees

We're a UK company and on top of not charging anything for shipping, all our items are Shipped from the UK, so there's no Customs to pay if you're in Europe. Please note that oversized items (they are all carefully marked) are excluded from the free shipping offer. Make sure you get in touch with us to know how much the shipping will cost.

We Ship Worldwide

Don't worry if you're not located in the UK, we've got you covered as well! Our shipping rates, no matter if you're in America, Japan or Australia, are extremely low. We literally make no profit from shipping so our rates are the lowest possible :)
Oh did we mention that if you're outside of the EU you won't be charged VAT, so that's 20% off every single product in the shop!

Our Products are 100% Authentic and Official

You won't find bootlegs or counterfeits here and we're very proud of that! All the items we sell are sourced directly from the manufacturers.

We're an official Good Smile Company partner shop. This is an exclusive status given to shops that are known to only sell original GSC products at a competitive price.

We're also very close to companies like First 4 Figures and Tsume Art. We believe their products are the best out there :)

GSC Partner Shop
First 4 Figures
Tsume Art

Simply the Best Customer Support

Trusted by hundreds of customers on a monthly basis, we've had the best reviews seen in this line of work. Most of our customers are returning customers that made us their go to place for Collectible Figures. Don't believe us? Check our Trust Pilot reviews!

Lightning Fast Email Replies

You can expect an answer to your query, on average, in less than 1 hour. Really! Test us :)

Premium Packaging

You pay a lot of money for your figures, so we want to make sure we put as much effort as we can to get it to you in mint condition. We have experience shipping from the small Nendoroids to the gigantic life size figures like Boba Fett.

Convinced yet? :)

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The rare pick of the week!

Be the first and only one to get your hands on our rare, very rare and ultra rare figures which will be updated weekly!

Only one chance and then it's gone, so make sure that you are the lucky one.

These products can only be found in the Japanese market only! Some up to 30 years old for the real collectors out there.

Not what you are after? Let us know what your are looking for, in order to complete your collection.